What Marketing Is NOT

Every once in a while I’ll hear somebody make comments about how the essence of marketing is to “throw stuff out there and see what sticks.” Normally I don’t say much in response to this, but sometimes I just want to tell people “Um, that’s not correct.” This is very, very bad advice, and it’s not what marketing is. Marketing is, in fact, very methodical and … Read more

Help! I moved a window off my screen!

If you’ve accidentally moved a window off screen on you mac, don’t panic. It’s happened to me before as well. This usually happens when you’ve recently been working on a laptop (such as a MacBook or MacBook Pro) and had it plugged into an external display—typically 23″ or 24″ inches. (Those seem to be the most problematic for me anyway.) Oftentimes once you disconnect the external … Read more

Ashley Photography

I know a lot of photographers. So many, in fact, that I think I know more photographers than I do Realtors, and that’s really saying something. However; there are very few people who call themselves photographer who have actually earned that title. I know: I studied photography in College. I used to do film photography, and up until this year, I had a darkroom in … Read more

Blank Canvas Syndrome

Something I’ve noticed over the years is that being creative isn’t necessarily difficult for me, but starting a creative project is. It’s the hardest part. There’s nothing more intimidating while creating than viewing a blank page or canvas. (My experience has mainly been with pixels and not paint, so my exposure to “blank canvas syndrome” has been on a computer). Whether writing the first draft … Read more