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We live in an age when just about everybody, everywhere, is getting online and becoming more and more connected each year. Social networks keep adding huge numbers of users, e-commerce is showing steady growth with potential for outpacing “traditional” brick-and-mortar sales, and entire businesses are being run solely on the web. The Internet has changed our lives; it’s given us the ability not only to interact socially from anywhere, but also to research, shop, and engage with companies and organizations we may not have ever physically interacted with in “real life.” Everybody knows this.