A few years ago, I heard a radio ad while driving down the road where the whole premise was “We Do That.” The ad went like this: you listen in to a phone conversation between a car owner and a front desk guy at the auto repair shop. The caller says “My brakes are squeaking and I think I need a brake inspection.” The front … Read more
One of the coolest features on an iPhone is it’s ability to take pictures (screenshots) of the screen. I find myself wanting to do this frequently, especially with text messages. If you want to take a picture of a text message on your iPhone, here’s all you have to do: Press and hold the “Home” button (the big round button on the front of the screen) … Read more
So you’ve just bought a Mac and you’re really excited about all the fun new features that come built in… and then while you’re transferring old files from your Windows computer, you realize that all your old music is in WMA format from the Windows Media Player and won’t play in iTunes. Arrgh. What to do? Easy. Go to www.easywma.com and buy the Easy WMA … Read more
Marketing is a strange industry. It’s both an art and a science. When a marketing campaign is done right, it can be downright electrifying. And when it’s done wrong, it can be obnoxious, unappealing or just plain ridiculous. Instead of just taking great stuff to market, some companies exaggerate or lie to try to sell their products. Oftentimes, the biggest way they do this is … Read more