Are you a mouthwash person? If so, you’re like millions of others who value their oral hygiene. And like millions of others, you probably don’t know which mouthwash is the best for you. But if you’re like me, you use Listerine. And if your like me, you use it for only one reason: IT BURNS. You can actually feel it working. You know—fighting plaque, preventing tooth … Read more
Something I’ve recently caught myself doing is calling features and benefits “cool” when talking to friends and customers. For me, this is natural, and it’s the result of good intentions. Cool means everything wonderful and worthwhile. It’s actually a business term, as far as I’m concerned. Apple makes cool products. Google has a cool search engine. Net profits are cool. But I’ve got to know … Read more
A while ago, I was zipping down the interstate, listening to the radio (which I rarely do.) There was a contest to win tickets to see Kenny Chensey live, and all you had to do to enter was text some word like “kenny” to some number like 55555. So I did. I like Kenny Chesney, and I like free concerts even better. I didn’t win. What … Read more