Last week, I took an exam to prove to Apple that I understand their products and know how to use them. And I passed! So now it’s official: I’m an Apple Certified Associate. But what does that actually mean? Great question. The exam I took specifically covers “Mac Integration,” which means taking a Mac computer and setting it up in a Windows Server environment. Why? … Read more
True story: I once signed up for eHarmony. Well, let me clarify—I never “dated” using eHarmony, but I did create an account. But I had a good reason. Once, not so long ago, when I was single, I was driving down the road and heard an ad for eHarmony on my car radio. I heard all about how they were offering a “free, no-obligation personality … Read more
Everybody knows you are what you eat. But did you know it’s also true that you are what you wear? The reality, though unfair, is that whether you believe this or not, there’s at least some truth in it. When I first started my business a few years ago, I went out to Kohl’s and purchased several sets of nice slacks, some button-up collared shirts … Read more
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Email marketing and digital marketing are fantastic ways for businesses to boost their sales and keep their customers up to date on what they’re doing. It’s fast, it’s relatively simple to set up, and it’s one of the most cost-effective ways to market your business and drive customers to your website. That is if it’s done properly.
[About two years ago, I gave a presentation to a business group about websites and their effectiveness as a marketing tool. I’ve had this sitting in my “drafts” section forever, so I figured it was time to actually post it. -Ron] When I ran my own web development company, I often asked potential clients “why do you want a website?” On face value, this seems … Read more