A while ago, I received an email from a friend asking if he should get a .CO domain for his website. I thought for a while, and gave him my answer. “No.” He responded, thanking me, and then asked me why not. I thought for a longer while, then gave him several reasons why, in my opinion, businesses should NOT go out and get a … Read more
So there’s an important concept in the tech world that has a very strange name… I tell clients about the concept frequently, and usually get laughter when I mention the term: dogfooding. Say what? What is dogfooding, anyway? Yes, it’s an awfully strange term, but it makes perfect sense. Here’s the idea: if you work at a dog food company, and you have a dog, … Read more
I have nothing against promotional products. I like promotional products. I like the people that sell them, and I like the amazing kinds of products that are available today. But there’s one promotional product I absolutely can’t stand. Cheap pens. You know the kind… they’re small, thin, ugly, made of plastic, break in about a week and cost companies a grand total of 45 cents. … Read more
[ This is post one in a series of three called “Getting the Job: Tips from a Hiring Manager.” ] Have you ever noticed how a job search is like a marketing campaign? It’s a perfect case-study in marketing. You have a product (yourself), you’re figuring out who your buyer is (a potential employer), then getting them to buy (by hiring you). A few years … Read more