The Drive That Gets Lost

A few years ago, when I was in the construction industry, at one point, the company I worked for had over twenty field employees. We were constantly hiring, trying to keep up with attrition and the manpower needed on larger and larger jobs we took on. Because of this, I got to know hundreds of workers who quickly went from prospective hire, to employee, and … Read more

My Best (and Worst) Marketing Story Ever

Here’s a true story about a little company that had one of the most brilliant campaigns I’ve ever personally responded to. Background: I used to work in the building industry. We were a small company that was capable of some amazing work, but we were not very sophisticated as a company. When I first started there, I helped assist in the payroll duties (i.e. collecting … Read more