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Email marketing and digital marketing are fantastic ways for businesses to boost their sales and keep their customers up to date on what they’re doing. It’s fast, it’s relatively simple to set up, and it’s one of the most cost-effective ways to market your business and drive customers to your website. That is if it’s done properly.
[About two years ago, I gave a presentation to a business group about websites and their effectiveness as a marketing tool. I’ve had this sitting in my “drafts” section forever, so I figured it was time to actually post it. -Ron] When I ran my own web development company, I often asked potential clients “why do you want a website?” On face value, this seems … Read more
A few years ago, I heard a radio ad while driving down the road where the whole premise was “We Do That.” The ad went like this: you listen in to a phone conversation between a car owner and a front desk guy at the auto repair shop. The caller says “My brakes are squeaking and I think I need a brake inspection.” The front … Read more
One of the coolest features on an iPhone is it’s ability to take pictures (screenshots) of the screen. I find myself wanting to do this frequently, especially with text messages. If you want to take a picture of a text message on your iPhone, here’s all you have to do: Press and hold the “Home” button (the big round button on the front of the screen) … Read more
So you’ve just bought a Mac and you’re really excited about all the fun new features that come built in… and then while you’re transferring old files from your Windows computer, you realize that all your old music is in WMA format from the Windows Media Player and won’t play in iTunes. Arrgh. What to do? Easy. Go to www.easywma.com and buy the Easy WMA … Read more
Marketing is a strange industry. It’s both an art and a science. When a marketing campaign is done right, it can be downright electrifying. And when it’s done wrong, it can be obnoxious, unappealing or just plain ridiculous. Instead of just taking great stuff to market, some companies exaggerate or lie to try to sell their products. Oftentimes, the biggest way they do this is … Read more
A few years ago, right when I first ventured into the scary waters of self-employment, I went to Kohl’s and bought several pairs of slacks and button-up shirts. I knew that the clothes I wore would make a statement about who I am and how I run my company. I wanted to be taken seriously and show my customers that I wasn’t just a young punk. I … Read more
A while ago, I received an email from a friend asking if he should get a .CO domain for his website. I thought for a while, and gave him my answer. “No.” He responded, thanking me, and then asked me why not. I thought for a longer while, then gave him several reasons why, in my opinion, businesses should NOT go out and get a … Read more
So there’s an important concept in the tech world that has a very strange name… I tell clients about the concept frequently, and usually get laughter when I mention the term: dogfooding. Say what? What is dogfooding, anyway? Yes, it’s an awfully strange term, but it makes perfect sense. Here’s the idea: if you work at a dog food company, and you have a dog, … Read more
I have nothing against promotional products. I like promotional products. I like the people that sell them, and I like the amazing kinds of products that are available today. But there’s one promotional product I absolutely can’t stand. Cheap pens. You know the kind… they’re small, thin, ugly, made of plastic, break in about a week and cost companies a grand total of 45 cents. … Read more