Categories
Commentary

Don’t Track Me, Bro! (The Delicate Balance of Free Content vs “Do Not Track”)

We live in an age when just about everybody, everywhere, is getting online and becoming more and more connected each year. Social networks keep adding huge numbers of users, e-commerce is showing steady growth with potential for outpacing “traditional” brick-and-mortar sales, and entire businesses are being run solely on the web. The Internet has changed […]

Categories
Commentary

Watching Apple’s Groundhog Day (The Apple Watch Announced)

Last week, Apple CEO Tim Cook took the stage to announce a few new products and demo videos of the company’s latest technology. The presentation, though offered via streaming online, was given to a highly selective audience of industry analysts, tech bloggers, and journalists. Apple’s product launch is the one presentation each year that “fanboys” […]

Categories
Commentary

Is Google Evil?

This week, The Guardian put out a scathing report on Google’s business practices, called “Google’s problem is that it now believes itself above others – even governments.” That descriptive title explains what it’s all about—the recent controversy over the data-collecting practices of Google Street View. Long story short, the FCC is investigating how Google illegally […]

Categories
Commentary

The CAN-SPAM Act in Plain English

Email marketing and digital marketing are fantastic ways for businesses to boost their sales and keep their customers up to date on what they’re doing. It’s fast, it’s relatively simple to set up, and it’s one of the most cost-effective ways to market your business and drive customers to your website. That is if it’s […]