Book Review: Purple Cow by Seth Godin

After hearing all about it for so long, I finally bought "Purple Cow: Transform Your Business By Being Remarkable" by Seth Godin. Seth is one of the few marketing "experts" that I actually like to listen to. There's a lot of information out there, and an most of it is pretty bad. Most marketing "experts" really aren't experts at all--they're just overhyped salesmen hawking a program or system they've created. So when I actually find someone that gives me valuable information and isn't trying to Read More